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Preparing Content for your Web Site

An overview - keep it simple!

The process of building (and maintaining) a school web site is dominated by two skills - technical skills (creating and laying out the web pages) and information skills (collecting and maintaining the content to go on those pages). Of these, the information skills are the hardest to master, since they involve:

  • dealing with the wide range of people who hold the information that you are seeking
  • retrieving the information from them in a format that you can easily use
  • attempting to strike a balance between how they would like the information presented and what is actually feasible on a web page

What often happens

What will often happen in the process of gathering content is this:

  • You ask someone for a piece of content "for the school web site".
  • They find the content and spend n hours inserting Clip Art, thinking about specific colours, particular fonts and carefully laying out the document on the page (in a package like Microsoft Word).
  • They give you the finished document on a disk or CD or in an email.
  • You spend n hours undoing all their formatting so that the document will fit in to the format of the rest of the school web site!
  • You show them the finished page.
  • They wonder "Where have all my Clip Art pictures, colour scheme and fonts gone?"

A less painful method

  • Ask someone for a piece of information for the school web site.
  • Tell them not to worry about formatting but instead to pay attention to the content - the spelling, grammar and the style of the document.
  • Tell them that all you are after is a piece of plain, unformatted text (apart from maybe some emphasis using bold, italics and bulleted or numbered lists).
  • If they are desperate to include a particular image, ask them to supply it as a separate .gif or .jpg file on a disk or as an email attachment.