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make an advert image2007 Walk to School
Primary Digital Film Challenge Winners

This competition provided an opportunity for pupils to create an advertisement promoting walking or cycling to school as part of Walk to School week.

Prizes of cameras and software were donated by Hertfordshire County Council Health and Safety Team and Tag Learning.

The winning entry was submitted by:

Lt Gaddesden Primary School

 

 

 

 

 

 

 

This Video is only viewable within a Hertfordshire School
in schools only...

Runners-up:

Martindale Primary and
Nursery School

 

 

 

 

 

 

 

This Video is only viewable within a Hertfordshire School
in schools only...

 

Judging Criteria & Film Requirements

Judging Criteria

Films were judged primarily on how they engage the audience, the use of appropriate techniques and skills and the clarity of the message and/or story.

Requirements

Films must:

  • be an advertisement using digital film to promote walking or cycling to school
  • be less than 3 minutes
  • be planned and made by the pupils themselves. Younger pupils may receive help with editing but this must be acknowledged
  • be suitable for viewing by family audiences

With your film include a statement (150 words max), from the pupils who made it, setting out:

  • the messages their advert aims to deliver and to whom
  • what they think of using digital fi lm as a way to get a message across

Any soundtrack must be original in composition or copyright free