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Using Facebook for School Communication & Publicity

facebook logo Facebook is the most popular social networking tool in the world, with approximately 25 million user-accounts the UK.

By using such a widely known tool you can bring school news, updates and celebrations to a large audience and enable them to interact with the school Facebook page. You can share photographs and videos as well as text and links. However, when you sign up for Facebook it makes a personal profile for yourself, and using a personal profile for school communication should be avoided.

You should therefore create a ‘Fan Page’, and use this for school communication.


How to Create a Facebook Fan Page


Case Studies

Using Facebook for Children’s Centre Communication & Promotion

Oughton Children’s Centre is a Sure Start centre serving a wide area in Hitchin and some of the surrounding villages. Over 500 families have registered to use the facilities and services. In October 2011 the centre manager set up a Facebook ‘fan page’ to use as a communication tool for reaching local parents and carers. More...

Using Social Media tools for home/school communication

Verulam School is an all boys secondary school in St. Albans, with specialisms in Technology and MFL. It converted to Academy status in August 2011. Since 2009 the school has used social media tools, in particular Facebook and Twitter, to complement the school website as a method of communication with parents, older students, ex-students, teachers and others who may have an interest in the school. More...


Can I use Facebook in Schools?

Facebook is available in schools under the WF1 web filtering policy.

We encourage schools to get WF1 enabled, even if it's only employed on 1 computer in the school (perhaps the Head or school office) so that any possible online incidents can be investigated (eg online bullying via Facebook - a common occurrence.) It is easy to have different levels of filtering on different computers in school - it's not a case of everything having to be on the same filter, so many schools employ WF1 for staff, and WF3 for pupils.